The jungle book poster gives shere khan his close up. In 2015, the year before the new version of the jungle book was released, disney released a live action version of cinderella, which had been previously released as an animated film in 1950. Critics and audiences seem to love it, but of course the nostalgia critic has some problems with it. Airbnb pitches you a fantasy rental home right out of the jungle book disney deal is one piece of striking and fun new ads. The film opens april 15, 2016, and also features the voices of bill murray, scarlett johansson, christopher walken, kermit ruffins, lupita nyongo. Mainstream vs independent films disney timeline of events. Disney how media portray events, issues, individuals and social groups.
Jungle books clever marketing tactics that caused it to be the second highest weekend grosser ever. Apr 19, 2016 movies like jungle book, which are based on a cartoon musical and a classic book, do not sell by themselves. The third disney adaptation of the adventures of feral child mowgli penned by rudyard kipling, 2016 s the jungle book takes its cues from the classics, combining techniques from the previous two disney versions while charting its own path the end title sequence of jon favreaus the jungle book is a gorgeous postscript and one that can only be properly. How technology and social media play a role in the jungle book. The jungle book, out april 15, is a stunning visual feat, combining liveaction, cg, and motioncapture to create a photorealistic environment that rivals the likes of. The jungle student book marketing and distribution slideshare. The jungle book critics consensus as lovely to behold as it is engrossing to watch, the jungle book is the rare remake that actually improves upon its predecessors all while setting a new. Jungle books clever marketing tactics that caused it to be. The mancub mowgli flees the jungle after a threat from the tiger shere khan. Jungle books success couldnt have been achieved without disneys marketing tactics, which caused the seats to fill on the opening weekend. Mar 30, 2016 the jungle book vfx breakdown by mpc 2016 duration. Mar 23, 2018 the jungle book film from 2016 is, in some ways, part of disneys ongoing policy to create live action versions of its earlier animated classics. What could he possibly dislike about the 2016 live action remake.
It was released on april 8 in 15 countries, including argentina, australia, russia, malaysia, and most notably in india a week ahead of its u. Go behind the scenes of the jungle book 2016 youtube. Disneys savvy marketing of the jungle book the new. This brings back the jungle book s amazing story as a child, and i dont think the changes to it effected the overall story, one bit. Jan 19, 2018 disney in 1967 and 2016 released different trailers, with 1967 trailer was a lot less quality and was nowhere near as good as the new one, this is because technology has become better and the budget disney had to create the trailer was much bigger. The jungle book 2016 british board of film classification. Technically, yes but if you want to get specific, it was really filmed against blue colored screens, so any onset greenery would provide. Disneys savvy marketing of jungle book adds to the. This is mainly due to the advances in technology which have allowed for new and more effective ways are producing and distributing the jungle book 2016 version. Apr 22, 2016 disney made several smart marketing choices during the leadin to the release of the jungle book that helped build hype and buzz for the movie. We have waited impatiently for this movie to release and jog us down the forgotten memory lane ever since the news broke loose. Jon favreaus the jungle book is a remake of the 1967 classic disney cartoon about the adventures of a small boy, mowgli neel sethi, who was raised by wolves in the jungles of india. Disneys animation studio had been responsible for developing many of the techniques and ways of working that became standard practices of traditional cel animation, pioneering the art of storyboarding and.
While the new version of the classic takes steps towards making mowgli a kind of tarzan hero figure, its ultimately a. Music, the quickest way to trigger emotions, successfully evokes nostalgia and excites us to re. Dec 06, 2018 i dont envy andy serkis task of doing a liveaction, motioncapture version of the jungle book after disney beat him to the punch in 2016 and picked up almost a billion dollars worldwide. In august, jon favreau showed sneakpeek footage of the jungle book at a 7,800seat arena at a disney fan convention in anaheim. Marketing the jungle book 2016 give several examples of how the jungle book was marketed in 2016 mention any special promos, stunts, law of the jungle, theme parks, sand sculptures etc disneysnewjunglebookvrexperienceletsyouseethe worldthroughmowgliseyes 6.
Robots easter egg hunt are among 2016 s most memorable marketing stunts for movies and tv shows. The jungle book commercial goes for epic bear necessities. Nov 16, 2016 the latest trailers for disneys remakes of classic movies utilize their iconic film score themes. Sep 29, 2015 walt disney pictures and iron man director jon favreaus the jungle book the upcoming liveactioncgi retelling of disneys 1967 animated movie based on rudyard kiplings novel of the same name has already begun to generate positive buzz, following the debut of its first domestic theatrical trailer. They combined typical marketing approaches, special opportunities available only to disney, and a few u. Disneys savvy marketing of the jungle book the new york.
Disney in 1967 and 2016 released different trailers, with 1967 trailer was a lot less quality and was nowhere near as good as the new one, this is because technology has become better and the budget disney had to create the trailer was much bigger. Mowglis run dashes onto mobile the endless runner allows players to run through the jungle as mowgli while avoiding. Every studio executive dreams about the day they have a movie that plays to virtually all audiences. Guided by bagheera the panther and the bear baloo, mowgli embarks on a journey of selfdiscovery, though he also meets creatures who dont have his best interests at heart. Why was disneys marketing of the jungle book remarked upon. Disney made several smart marketing choices during the leadin to the release of the jungle book that helped build hype and buzz for the movie. Jungle book is the perfect realization of that dream, says one boxoffice analyst.
The main character is chased by a tiger and an ape, and is. Disney is going beyond the minimum essentials in promoting its live in action movie the jungle book. The jungle book 1967 and 2016 student workbook advertising and marketing. The jungle book 1967 ways of producing the jungle book was created by using cels, a transparent sheet of celluloid or similar film material, which can be drawn on and used in the. The jungle book posted on april, 2016 april 24, 2016 by chris thilk in marketing, marketing recap, movie marketing, social media want to get movie marketing madness via email. Disney reveals the jungle book triptych movie poster. Yet as there was not much competition, especially in the animation industry, the film was very popular as it was for all. May 12, 2016 these powerful results make this our imc campaign of the month. Financial analysis of the jungle book 2016 including budget, domestic and international. Although the opening figure was considered mediocre, deadline hollywood noted that japan is a market that can see big multiples.
Apr 18, 2016 by brooks barnes april 17, 2016 ny times baloo the bear, voiced by bill murray, and mowgli, portrayed by neel sethi, in a scene from the jungle book. Of all of the impressive details to appear on screen in disneys liveaction adaptation of the jungle book, none is more startling than a title card at the close of the end credits reading. The jungle book 2016 where to stream and watch decider. It seems at this point theyre not really trying to sell the plot, which is good because the jungle book isnt so much a plotdriven. The jungle book is a 2016 american fantasy adventure film directed and produced by jon.
Disneys savvy marketing of the jungle book the new york times. The movie which hits theatres in april 2016, has as of now produced buzz after the arrival of a 6second teaser on vine. The jungle student book marketing and distribution%281%29. Those words, spoken by the director jon favreau, were meant to. Realizing this, disney used a number of tricks to move the masses.
The jungle book is an adventure about a young boy raised by animals in the jungle. The opening of the 1967 the jungle book features a worn hardcover book laying atop a blue velvet background that opens to reveal blackandwhite illustrations and the names of the films key players. Marketing the jungle book 2016 all the animals and landscapes etc were created on computers, mostly by the british digital effects house mpc give several examples of how the jungle book was marketed in 2016. The jungle book movie youtube marketing success strategy. This was the first marketing stunt for the jungle book, which cost roughly. Media language, media representation and social and cultural context. The jungle book 2016 ownership, marketing and distribution tuesday, november, 2018 ownership, marketing and distribution disney leads the world in the production and distribution of popular culture. It was created at the walt disney studios in california. Disney s savvy marketing of the jungle book univision by brooks barnes april 17, 2016 ny times baloo the bear, voiced by bill murray, and mowgli, portrayed by neel. Apr, 2016 was the jungle book shot entirely on green screen. As of wednesday, disney is adding another innovative marketing tool to. In other words, 2016 s the jungle book is starting to feel like a mix tape of ideas and concepts from all versions of this tale, rather than a straightforward adaptation or remake. It was the last film that walt disney himself oversaw as he unfortunately died during its production.
They combined typical marketing approaches, special opportunities available only to disney and a few unique techniques and messaging. By going to happy, peppy disneyphiles first, disney ensured. Posted on april, 2016 april 24, 2016 by chris thilk in marketing, marketing recap, movie marketing, social. Apr, 2016 the jungle book, out april 15, is a stunning visual feat, combining liveaction, cg, and motioncapture to create a photorealistic environment that rivals the likes of groundbreaking epics like. The movie, which hits theaters in april 2016, has already generated buzz. These powerful results make this our imc campaign of the month. Disneys savvy marketing of the jungle book this story was originally published by disney adaptations such as the jungle book dont draw the masses as star wars, says the new york times. Jungle books clever marketing tactics that caused it to be the. A wider range of distribution has helped the film enter more homes and wider range of audiences. Starring scarlett johansson, idris elba, lupita nyongo, ben kingsley. The dubbed tv show used to be our alltime favourite. Disneys savvy marketing of jungle book adds to the mystery. The jungle book 2016 cast and crew credits, including actors, actresses, directors, writers and more.
Jan 08, 2018 the jungle student book marketing and distribution 1. Why was disneys marketing of the jungle book remarked. The story, told simply and directly involves a little boy, raised by succored by wolves, in combination with a bear, baloo and a wonderful panther. Why was disneys marketing of the jungle book remarked upon as. Disneys savvy marketing of jungle book adds to the mystery of its inexplicably lame marketing of john carter april 18, 2016 michael sellers edgar rice burroughs, john carter the disney movie tweet. By going to happy, peppy disneyphiles first, disney ensured that the movies initial blast.
Find out where the jungle book 2016 is streaming, if the jungle book 2016 is on netflix, and get news and updates, on decider. Apr 18, 2016 disney is going beyond the minimum essentials in promoting its live in action movie the jungle book. It was first claimed by biographers that kipling modeled the jungle book setting after photographs and descriptions of the seonee jungle seoni, in the central provinces, now the indian state of madhya pradesh, courtesy of his friends professor aleck hill and his wife, edmonia hill, with whom he lived for a short time in his early 20s. Disney has revealed the second part of their the jungle book poster triptych, and this one focuses on shere khan, the films villain voiced by idris elba. Credit disneydisney, via associated press all of this, honestly, is one big magic trick. Posted on january 8, 2016 by surya fernandez facebook tweet pin email disneys liveaction remake of the jungle book continue to pick up marketing steam ahead of its april 15 release in u. Apr 03, 2016 of all of the impressive details to appear on screen in disneys liveaction adaptation of the jungle book, none is more startling than a title card at the close of the end credits reading. The jungle book hereafter jb was released in 1967 by walt disney productions. The new jungle book trailer has marketed the film in a darker and more sinister way.
In terms of marketing, the jungle book 1967 did not include much marketing other than movie posters and cinema signs due to the lack of internet and social media which we have nowadays. The jungle book film from 2016 is, in some ways, part of disneys ongoing policy to create live action versions of its earlier animated classics. The fulllength trailer on youtube in september and exceptional broadened 3d trailer in select imax. By going to happy, peppy disneyphiles first, disney ensured that the movies. An orphan boy is raised in the jungle with the help of a pack of wolves, a bear, and a black panther. Imc campaign of the month the jungle book wax marketing.
What could he possibly dislike about the 2016 live action remake critics and audiences seem to love it, but of course the nostalgia critic has some problems with it. Overall the productions and distribution of the jungle book has helped the 2016 version be more successful. Jungle books clever marketing tactics that caused it to. The story revolves around the friendly, talking animals who are escorting him to a local manvillage for his protection and safety. Jungle books clever marketing tactics that caused it to be the secondhighest weekend grosser ever.
1205 1370 88 1489 1231 686 1272 324 1304 1427 961 904 425 831 653 1181 1061 992 1533 904 537 106 374 1550 1519 719 194 614 1102 371 808 72 610 109 978 288 699 1105